Learning to use Facebook Ads is crucial as it's a powerful tool for businesses and individuals looking to extend their reach digitally. As Facebook has over 2.8 billion active users, mastering Facebook Ads allows one to target specific audiences based on demographics, interests, and behaviors, enhancing the effectiveness of any marketing campaign.

It can drive online sales, increase local sales, promote apps or even raise brand awareness. Understanding this tool can essentially lead to increased visibility, customer engagement and business growth in the increasingly competitive online space.